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R12 Oracle Marketing Fundamentals


R12 Oracle Marketing Fundamentals

Now you can study at home by your self and
get certified.

These set teach you everything you need to know to become an Oracle R12 Certified Professional.

The tests are based directly from the information from these books
R12 Oracle Marketing Fundamentals

What you will learn:

This course is built around implementation workflows to provide maximum relevance to the activities of implementersand administrators of the Oracle Marketing application. Scenarios and solutions demonstrate the implementation andsetup requirements so the end user is able to navigate and work around the application as desired. The course also provides an insight into how Oracle Marketing integrates with other E-Business Suite applications to provide a completemarketing solution.

Hands-on practices enable students to create and setup administrative prerequisites for campaign and audienceactivities. They also learn how to setup the common components in Marketing, and use metrics to track the variousactivities within the application.

Learn to:

Create administrative prerequisites for campaign activities Setup the common components in Marketing
Use metrics to track the various activities within the application
Create campaign activity templates
Set up marketing calendars

Course Objectives

Describe the main features and functions of Oracle Marketing
Identify where Oracle Marketing fits in the E-Business Suite of products
Implement the common Marketing components
Implement the campaign setup process
Set up metrics and audience for marketing use
Implement and set up the Home page bins, reports, and charts

Course Topics

Implementing Marketing Campaigns
Implementing Campaign UsersSetting up Campaign Templates
Understanding Campaign Approvals
Setting up Categories
Setting up GeographySetting up Monitors
Executing Marketing Campaigns

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